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BRAND Lacoste

Lacoste : created by the legend of teenager Ren; Lacoste, four times winner of internationals and 1st world player in 1926 and 1927, the Lacoste brand is inspired by its sporting values; requirement, fair play, audacity.

If the crocodile brand is one of the most popular in the world today, it's thanks in part to its status as the leading edge of chic sportswear fashion. Dense, éclectic as possible and ultra-trendy, Lacoste is truly à the intersection of all fashion trends. Urban, streetwear, chic, sporty, sophisticated... all the ingredients are united to reach a good part of the world's population, with an image that has become cosmopolitan and universal. In recent years, the brand has been able to find a new audience, consisting of young urbanites, while keeping its customer's chic origins.


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