BRAND Ugg

Ugg: In 1978, a young Australian surfer created the UGG brand on the beaches of Southern California. As an Australian, he was very passionate about sheepskin and was convinced that one day the whole world would also share this passion, by the midIn the mid-1980s, the UGG brand became a symbol of Southern California's relaxed culture, gaining ground with the surf shops and boutiques that sprang up along the California coast. In the early 2000s, UGG took the fashion world by storm, starting in New York. The brand expanded its line of boots and slippers to include a luxurious range worthy of the pages of Vogue.